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Variable Data Print

Trade service variable data printing

Variable Data Printing 


Variable data printing (VDP) or personalised print is a way of digitally printing variations of direct mail in one print run. For example, you can customise your printed piece via the use of different colours, images or messages to specifically target your recipients. It’s similar to mail merge technique, but VDP is much more sophisticated allowing changes to any part of the print content.

This allows you to create a direct mail campaign that will appeal to a huge variety of recipients, without needing costly multiple print runs. Imagine a vet sending out a mailer piece using an image of a cat, dog, guinea pig etc. to reflect which pet you own – it’s sure to catch your attention and encourage you to read their sales message. It's a really powerful marketing tool; take a look at the stats below if you need more convincing.

To use VDP effectively, you need a well-managed database of information. So if you have not ventured into VDP before, we advise ensuring your data is up-to-date and accurate. Once this is done, the fun begins!

We design and print personalised mailers, carry out mail fulfilment and also help with sourcing mailing lists. Whatever your need we can individually tailor a direct mail campaign to suit you.

Our understanding of direct mail, VDP/personalised print makes us your ideal business partner to help you increase the success of your campaign.


We use XMPIE software to personalise your mailings to each customer therefore maximising the response rate. And you don't have to stick to regular sizes, folds and finishes. Why not try something a little more exotic and stand out from the crowd? Reflect the quality of your business with a superb finish.

We have produced a variety of personalised printed items and it’s ideal for mailers, letters, postcards, certificates, ID badges, stickers, notebooks, vouchers, brochures, ticket numbering, barcodes and much more. We can also create print ready files for trade printers and design agencies.

We'll manage it for you!

Once we have your winning direct mail designed and printed we will package, frank, address, sort and deliver your message – on target and on time.

Variable data printing service

Variable Data Print Statistics

Using personalisation in a direct mail campaign can increase the ROI by between 300% and 1000% - the Direct Mail Association

74% of marketers report that personalisation increases customer engagement leading to improved conversions - Econsultancy research

84% of marketers report that personalisation achieves better customer loyalty and retention – ExactTarget

For more information on all the print services we offer please click here