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Scratch & Sniff print uses tiny micro-capsules of scent. Tiny droplets of fragrance oil are captured in microscopic capsules which when lightly rubbed, break and release the chosen scent. It is a screen-applied finish that is applied to a specific area of a printed design. There is a large stock catalogue of standard fragrance options or a bespoke scent can be created using an oil base.
Scratch and sniff adds a new dimension to printed marketing pieces, adding another sensory element to the recipient's experience. Perfect for magazine advertising, direct mail, postcards, brochures, books, stickers & labels.
The application of scratch & sniff is invisible and long lasting. Sensory marketing has the potential to increase sales when used creatively. Imagine receiving a pizza mailer that smells of pizza - it gets the taste buds going and is sure to encourage orders!